Pay Per Lead Playbook — Sign a Client in 30 Days or Get Paid $2,000
Excellent ★★★★★ Trustpilot

Are You Ready To Build Real Income Outside The 9-5?

Build A Pay-Per-Lead System That Pays You $30K+/Month — If It Doesn't Work, You Don't Pay

Watch the video below where we break down the PPL system that's already generating real results for students across Australia — and how you can be next.

Book My Free Strategy Call → Free · 30 mins · No card required
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Growing fast

Works for any niche, service or location

Plumbers Dentists Roofers HVAC Law Firms Landscapers Solar

Results

We create award-winning PPL agencies.

Proven to work for any niche, service or location

$28K
/ Per month

"Went from a boring 9-5 at $3,500/month to running my own PPL agency at $28K/month. Caleb literally jumped on Zoom with me to build my funnels. Unreal level of support."

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Jayden H.
$3,500 → $28K/mo in 4 months
Monthly Revenue$28,420
Active Clients3
Leads Delivered214 this month
Time to First Client26 days
Prior ExperienceZero
$12K
/ Per month

"I had no audience, no following, nothing. Just followed the playbook step by step. Signed my first client at $35/lead. Now running three clients and scaling."

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Jess M.
$0 → $12,000/month
Monthly Revenue$12,100
Active Clients3
Cost Per Lead$8.40 avg
Lead Sale Price$35/lead
Prior ExperienceZero
$8K
/ First month

"I went from zero clients to $8k in my first month. No big following, hadn't run ads before. Just used the exact outreach framework they teach. Simple and it works."

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Chris T.
$8,000 in first 30 days
Month 1 Revenue$8,000
Outreach Sent87 messages
Calls Booked11
Clients Signed2
Time Frame30 days
in 3 weeks
First Client
closed

"This is completely different from other courses. They actually build the system with you. The outreach script alone was worth every penny."

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James T.
First client in 21 days
8 months running
Zero
cancellations

"The PPL model just makes sense. Clients say yes because there's no risk on their side. I'm paid per result — nobody cancels that."

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Daniel K.
Zero cancellations, 8 months in
See more success stories →

What's Included?

Everything you need to hit $30K+/month.

Regardless of your niche, service or location.

🏗️
Built With You, Live on Zoom
We build everything with you live on Zoom — ads, funnels, outreach, and tracking. You finish the call with a working system, not a list of tasks to figure out on your own.
📞
Your First Close, Together
We join your sales calls and coach you in real time. You don't pitch alone until you've already closed your first client. Zero "figure it out yourself" energy — we're in the room.
💰
Income That Doesn't Cancel
Clients pay per lead — not per month. No retainer anxiety. No "we're pausing for now" emails. You deliver results, you get paid. As simple as that.
📋
The Full PPL Operating System
Every script, funnel template, ad framework, and outreach sequence — Plug it in. Run it. You don't need to invent anything from scratch.

Bonuses

Because you're booking today, you are getting:

🗺️FREE
The Top 12 PPL Niche Shortlist
The 12 best niches ranked by lead value, competition level, and ease of close. Know exactly which niche to target before your first call — no guesswork, no wasted time testing the wrong market.
🎯FREE
Done-With-You Ad Setup Session
A live session where we build your first paid ad campaign from scratch — targeting, creative, budget, and conversion tracking. You leave with a live campaign and real leads flowing, not a to-do list.
✉️FREE
Outreach Scripts + First-Week Prospecting Plan
The exact cold outreach scripts students use to land their first conversations — and a day-by-day plan for your first 7 days of prospecting. Hit the ground running from day one.

Learn from people who've built this

We practice what we preach.

Caleb and Ethan built and scaled multiple pay-per-lead agencies before turning the system into a programme. They're still actively running PPL agencies today — and they bring every student with them.

It's only once they had proven results with their own agencies that they decided to start teaching others.

Book My Free Strategy Call →
C
Caleb
Co-Founder, PPL Playbook
✓
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Ethan
Co-Founder, PPL Playbook
✓
$2M+
Generated
$2M+
Generated
95%
Success

What happens after you apply

Three steps to your first client.

1 STEP 1:
Book Your Strategy Call
Pick a free 30-minute slot. We'll map your niche, price your offer, and show you exactly what day one looks like — financially and practically.
Book a call →
2 STEP 2:
We Build It With You
If it's a fit, we build your entire system live — ads, funnels, outreach, everything. You leave with a working, revenue-generating operation, not homework.
3 STEP 3:
Close Your First Client
We join your first sales calls and coach you in real time. You sign your first lead buyer — then we help you scale. Simple model, predictable income.

Your new coaching team

Active PPL operators with proven results — on your calls until you close.

$2M+ generated · Growing fast Book your call now →
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"$2M+ in student revenue generated"
Caleb
Co-Founder, PPL Playbook
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"On every student's first sales call"
Ethan
Co-Founder, PPL Playbook
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"$3,500 job to $28K/month in 4 months"
Jayden H.
Student → $28K/month
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"Signed first client in 21 days"
James T.
PPL Student
S
"Zero to $12K/month from scratch"
Jess M.
PPL Student
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"2 clients in under 6 weeks"
Ahmed K.
PPL Student

Book your free strategy call.

On the call, we'll walk you through the exact system you can use to build a PPL agency paying you $30K+/month — with no retainers and no cancellations.

*Due to high call volume, please show up on time. No-shows will not be rebooked.

Book My Free Strategy Call → Free · 30 mins · No card required

Our action-based guarantee.

Sign a client in 30 days, or you don't pay — we do.

$2,000
If you do the work and don't sign a client — we wire you $2,000.

Attend all coaching calls. Complete your outreach. Launch your ads. No client in 90 days and we send you $2,000. No hoops, no small print. We're that confident in the model.

Book My Free Strategy Call →
🔒
PPL Guarantee

We're so confident in the system we teach that we guarantee you'll sign a client in 30 days — or we wire you $2,000. No small print, no excuses.

✅
95% Success Rate

Every student who follows the playbook, attends the calls, and does the outreach gives the model a chance to work — and it works.

Frequently Asked Questions.

You don't need a big budget. Most students start with $300–$500 in ad spend on their first client — and that's often covered by their first invoice. On the strategy call we'll map out exactly what your first 30 days looks like financially.
That's exactly who this is built for. We don't assume any prior knowledge. We build everything live with you on Zoom — the ads, the funnels, the outreach — so you're not left trying to figure things out from recorded videos.
Most courses give you content and a community. We give you a done-with-you system and coaches on your actual sales calls. You don't pitch alone until you've already closed. That's a fundamentally different level of support.
Simple. Attend all coaching calls, complete your outreach, and launch your ads. If you've done all of that and haven't signed a client within 90 days, we wire you $2,000. No hoops, no small print — we're that confident in the system.
Most students are putting in 10–15 hours per week in the early stages. Many are working full-time jobs while building this on the side. The strategy call will help you figure out a realistic timeline based on your situation.
If we don't think it's the right fit, we'll tell you honestly and point you toward what would actually help you. We'd rather have a tight group of successful students than a crowd of people who aren't ready.
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Ready to build your PPL agency predictably?

On the call we map your niche, price your offer, and show you exactly what day one looks like. Free. No pitch. No pressure.

Book My Free Strategy Call → Free · 30 mins · No card required
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Book Your Free Strategy Call